2D's Small College Objectives
To assist the Athletic Director in assessing the value of the athletics brand and how best to leverage the attributes of the brand, utilizing the one-of-a-kind characteristics of the campus and the community.
To partner with the Athletic Director's staff on improving the external initiatives of the department by analyzing each facet of the external operation.
To identify sound revenue growth solutions, those that can be achieved without taxing the staff or creating an unbearable load, and working with the AD to see the solutions through to completion.
To provide a cost-effective means to hire a seasoned professional who has a great affinity for a small institution and its success.
Services - Corporate Partnerships
Sales Training
Cultivating clients, writing proposals and closing the deal
Inventory Capacity
Exploring opportunities on campus for signage, specialty items, program ads, new media and game presentations
Customizable Sales Programs
Creating the right fit for each unique client
Pitch Book Development
Devising a medium to present the inventory and the rate card
Fulfillment
Insuring a client's contract can be activated and developing a system to deliver what is promised
Brand Promotion
Methods as to how current partners will endorse the program to potential new partners
Services - Marketing
Website
Reviewing and analyzing the entire site and its effectiveness
Schedule Collateral
Evaluating the entire family of schedule materials
Brand Presentation
Exploring ways to insure that psychological connections between fans and marketing are being used effectively
Media Buys/Trades
Leveraging the school's position to communicate a message with the most effective outlets
New Media
Assessing how new forms of communication can be utilized by the department
Events
Making game days and special occasions their own marketing vehicles
Marketing Plans
Creating simple and achievable plans to accomplish stated goals
Services - Sports Information
Publications
Reviewing design, utilization, message consistency and effectiveness of all printed material
Staffing
Assessing the best use of time and energy for all part-time and full-time employees while devising means to cultivate interns and volunteer labor
Brand Assurance
Reviewing internal procedures to insure that the external message and brand are communicated with consistency
Communications
Maximizing the use of local media outlets and civic organizations to present the message of the department
New Media
Guidance in how to use audio and video hardware and software to enhance information dissemination
Services - Development
Brand Activation
Defining the steps needed to put the brand in front of donors
Special Events
Strategically identifying events that would lead to additional dollars
Short Term vs. Long Range Planning
Creating a framework to adjust current fundraising protocol or to enhance what is already in place
Facilities
Mapping out best practices to utilize the strengths of all facilities (or conversely, overcoming any weaknesses)
Naming Rights
Assessing financial values on current opportunities and designing new inventory for potential and current donors.
Services - Ticket Sales
Practices that Work
Using the successes of other institutions to formulate a plan for the department
Value Added
Creating programs that give fans more than they expected (utilizing unique campus qualities)
Value Proposition
Positioning tickets and packages such that the product becomes a primary choice among constituents
Groups
Organizing a system by which community non-profits can partner to sell group tickets
Season
Examining the prices set by other entertainment outlets in this market and creating an incentive for fans to buy college packages (and formulating a strategy for selling)
Individual
Locating opportunities in the teams' schedules to maximize attendance and revenue
Maintaining Brand Compliance
Insuring that the other aspects of the brand fall in line with how fans engage sporting events
Services - Promotions
In-game
Creating fun and excitement at all events through corporate partners, student groups and fans
Special Events
Developing excitement around a game day environment, as well as outside of the traditional game day situations
Services - Broadcasting
Contract Negotiation
Understanding the value of each broadcast as brought to all parties
Brand Awareness
Utilizing the broadcast as a "commercial" for the school and maintaining consistency of the brand message
Talent
Securing and developing the right people to promote the program
Commercial Spots
Creative development of each spot
Over the Tower
Identifying the right partner and developing interest with affiliates
On the Internet
Determining if the Web is an option and how to maximize it
