2D's Small Business Objectives
To identify sound revenue growth solutions, those that can be achieved without taxing the staff or creating an unberable load, and working with the CEO to see the solutions through to completion.
To assist the CEO in auditing the value of the company brand and how best to leverage the attributes of the brand, utilizing the one-of-a-kind characteristics of the business and the community.
To partner with the CEO's staff on improving the external initiatives of the company by analyzing each facet of the external operation.
To provide a cost-effective means to hire a seasoned professional who has a great affinity for a small institution and its success.
Services - Corporate Partnerships
Sales Training
Cultivating clients, writing proposals and closing the deal
Inventory Capacity
Exploring opportunities for the business to increase its capacity to secure new business
Customizable Sales Programs
Creating the right fit for each unique client
Pitch Book Development
Devising a medium to present the inventory and the rate card
Fulfillment
Insuring a client's contract can be activated and developing a system to deliver what is promised
Brand Promotion
Creating methods as to how current partners will endorse the program to potential new partners
Services - Marketing
Website
Reviewing and analyzing the entire site and its effectiveness
Print Collateral
Evaluating the entire family of marketing material
Brand Presentation
Exploring ways to insure that psychological connections between customers are being used effectively
Media Buys/Trades
Leveraging the company's position to communicate a message with the most effective outlets
New Media
Assessing how new forms of communication can be utilized by the business
Events
Making special occasions their own marketing vehicles
Marketing Plans
Creating simple and achievable plans to accomplish stated goals
Services - Communications
Publications
Reviewing design, utilization, message consistency and effectiveness of all printed material
Staffing
Assessing the best use of time and energy for all part-time and full-time employees while devising means to cultivate interns and volunteer labor
Brand Assurance
Reviewing internal procedures to insure that the external message and brand are communicated with consistency
Communications
Maximizing the use of local media outlets and civic organizations to present the message of the business
New Media
Guidance in how to use audio and video hardware and software to enhance information dissemination
Services - Public Relations
Partnerships
Bringing relationships with other businesses to the table
Branding
How to take the emotional tug of the company's name and present it all over the community
12 Month Programming
Identifying opportunities to create affinity during the entire year
Leveraging
Developing programs that will allow the company to use its assets to appeal to all current and potential constituents
Planning
Recognizing the need to work on the business rather than in it to maintain relevance to today's consumer
Services - Sales
Practices that Work
Using the successes of other companies to formulate a plan for the company
Value Added
Creating programs that give customers more than they expected (utilizing unique company qualities)
Value Proposition
Positioning company's products such that the product becomes a primary choice among constituents
Maintaining Brand Compliance
Insuring that the other aspects of the brand fall in line with how customers engage the company
Services - Advertising
Traditional
Utilizing 2D's knowledge of the operations of the sales outlets (newspaper, radio, and television) throughout the region to devise an effecient advertising campaign
Unique
Developing excitement around the company's product by examining non-traditional advertising opportunities by which to promote the product
Brand Assurance
Harnessing 2D's expertise in message conveyance to deliver consistent messaging through all forms of advertising
