2D Shining Moments

“2D Consulting provided us with a well-rounded, insightful, and detailed look into our football championship game from the perspective of both student-athlete and consumer.  The observations and recommendations provided were a valuable part of our overall post-event evaluation and improvement process.”

Ben Tario, Atlantic Coast Conference


Menlo College, a NAIA member, is located in Atherton, California, one of the most affluent communities in America surrounded by schools like Stanford University and technology giants like Survey Monkey. To showcase the value of the school in the community and deepen its local relationships, 2D interviewed campus and community leaders, students, and local CEOs to develop 28 solutions for the Oaks to generate new partnership opportunities, increase their marketing reach, and connect their brand with the community.

In its first year as a Division II member, the Great American Conference and its new commissioner needed guidance branding the league. 2D interviewed administrators, coaches and business leaders in every city. Through a collaborative effort, 2D identified an opportunity to build a committee of member institution representatives to develop and share ideas with the league office. 2D created action steps for member schools to engage local businesses to brand the conference and also identified opportunities for corporate sponsorships.

The then-Mid Central College Conference of the NAIA desired to completely rebrand the name and image of the league. 2D partnered with the commissioner and Council of Presidents to completely evaluate the current state and desired result of the conference brand. The culmination of the project resulted in the launch of the Crossroads League, which uses its new logo and name to set itself apart from other centrally located conferences. The redefined brand more clearly aligns with the mission statements of member schools.

The NCAA celebrated “75 Years of March Madness” and tapped 2D to develop and execute a campaign to engage Division I, II, and III schools in the celebration. This season long promotion involved working with association staff, Turner Sports, licensed vendors, member institutions, and rights holders to provide over 1,300 schools resources for their men’s basketball marketing plans to increase attendance, consumption and fan engagement.

NCAA 75th anniversary logo

Guilford College is one of seven institutions of higher learning in Greensboro, NC. This Division III school wanted to separate itself from the rest of the market. 2D used campus visits, stakeholder interviews, a department-wide focus group, and secret shops to determine Guilford Athletics should first win its own neighborhood and branch out after a successful local movement. The staff received a report with a comprehensive set of findings and solutions to tackle this challenge.

Steamboat Springs Resort wanted to develop a unique event to attract college students and sports fans during the holiday season. 2D collaborated with the staff, orchestrating the appearance of 20 Division I mascots and handling a major part of the event logistics. The event increased buzz for the resort offerings and created a partnership with the participating colleges. The schools rewarded hardworking mascots who enjoyed the opportunity to learn from one of the best — the original Phillie Phanatic.

Under the direction of a new athletic director, Western Illinois wanted to get a true read on how the community felt about the direction of the school’s athletics and external operations. Due to required budget cuts, the Leathernecks needed to identify new sources of income and grow fan engagement to bolster the overall program. After two campus visits, 2D developed a report detailing more than 35 areas to increase revenue opportunities and generate interest for the Leathernecks in Macomb.

“As a new, first-time AD, I needed a quick, accurate and objective assessment of Loyola Athletics external initiatives. 2D Consulting provided a clear understanding of our assets, and Trip was able to use his experience as a NACMA Past President to provide solid recommendations for our DI program. Having worked with Trip through the national boards of college athletics, I knew 2D would be a great resource for us.”

Jim Paquette, Assistant VP & Dir. of Athletics at Loyola University Maryland

Loyola Greyhounds Logo

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